4 Writing Prompts That Help With Personal Branding

If you’re a writer, then you need a solid personal brand to help you market your work. And if you Google information about personal branding, you’ll find a lot of guidelines about finding your audience, clarifying your values, and highlighting your purpose. All those things are great and important, and we’ll come back to them…

Nike, Gillette, and the Rise of Outrage Marketing

Gillette copied Nike by using a newer strategy: outrage marketing.